Branding Pakistan 'a better place for investment'.

Byline: Urooj Aijaz

Nation branding has become an increasingly important strategy for world because of increasing market complexity resulting from globalization forces, domestic and international government policies, foreign exchange i!uctuations and changes in the natural environment, which obviously wider the range of factors such as sustainability and market competitiveness. Nation branding is crucial in order to attract investment, boost exports and attract tourists and talented workforce and stands between public diplomacy and economic benefits.

An adequate policy of Nation Branding based on a positive, credible and economically reliable image can be able to extend the range of potential customers and of potential investors. With the aim of better understanding the new challenges, opportunities and threats existent in a globalized economy by realizing the importance of the topic we need to work for the better branding of Pakistan to attract FDI's into Pakistan, to improve the country's stand-up image and to improve the character in the nation can over dramatically influence its success in fascinating investors in tourism and investment. Nation brand and foreign direct investment (FDI) is always inter connected and without nation branding foreign direct invest cannot survive in the country.

Nation Brand Hexagon uroojpic1

Nation branding is playing the most significant role for the development of any economy by attracting local and foreign investors, which requires growth in the position of both symbolic and representative value of products, and leads nations to highlight its distinctive characteristics. Branding and developing the image of country with productive and positive image gives ts exports a significance towards what they really produce and export to the other nation.

Role of government with the target to improve their country's stand-up image and the reputation can melodramatically influence its achievement in attracting investors, tourism and investment but now in the world of globalization, nations become more knowledgeable and treat their brand as an asset and in this struggle of developing the asset countries need to struggle not only from the platform of government but also from the platform of non government organization.

This is the way in which a nation comprehends and makes serious differences for the success of their business, tourism and trade efforts by creating reputational capital through economic, political...