Zainab Salman Highlights Importance Of Self-Awareness With Her New Formal Collection Collection.

LAHORE -- Zainab Salman's upcoming campaign, Ba'ztaab: The Power of Self, focuses on three absolutely pertinent components of life: Seek, Reflect, Hear. The campaign opens with the narration,'Wohtouhai koi, woh khud koi aurnahi, aakhirtouheehai,' as a conversation with one self, as a monologue. There is an exchange of ideas, a deep communication with one's inner self, much like when a woman looks at her reflection and reminds herself of the Power of Self.

The campaign Ba'ztaab reminds us that the validation we seek from others is not what we really need. It is our own voice that becomes our biggest strength once we connect with what lies within us - 'What I am seeking is already within me' - a power we all possess as individuals but tend to forget at times. Zainab Salman's campaigns are a reflection of her own personal journey. Speaking about the campaign, Zainab Salman talks about the process of creating a meaningful message:

'Through this campaign, I want to remind each individual of their self-worth. If I could tell something to my younger self, it would be that it is YOU who empowers YOU. It is you who completes...