Women throng to city markets to avail New Year sale offers.

ISLAMABAD -- After Quaid-i-Azam day and Christmas celebrations, majority of women in capital city are thronging to the markets of capital city to avail discount offers by different brands of clothes, shoes and other winter accessories ahead of New Year celebrations.

A large number of women can be seen at the different markets of capital including Jinnah Super, F-6 and F-10 to look into the sale offers announced by few brands under the title of New Year sale or end season sale and buy winter stuff for their families.

Following the past trends, all the famous brands announce sale on every important occasion from 20 percent up to 70 percent to attract the women customers who eagerly wait for sales to buy winter stock on affordable prices.

Buying branded clothes on discounted rates during sales on different occasions has become a trend for most of the women especially working ones.

'Wearing branded dresses, even if they were not of good fabric or colours, has become a status symbol and our colleagues make fun of those who wear local fabric which sometime gives a weird feeling', Shagufta Mahmood, a working woman said.

She said, 'I only purchase branded clothes during sales on important occasion as it is difficult to shop when rates are higher. Some brands offered good sales on the occasion of Christmas, Quaid-i-Azam Day and now I am expecting good sale offers on the occasion of New Year celebrations. December is the best month for shopping'.

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