THE INTRIGUING TALE OF AYESHA MUZAFFAR'S 'ABU'S JINNS'.

KARACHI -- The human mind tends to hold a certain degree of gravitational fascination for all that it fears. Whether this comes from a desire to know more about the source of horror, or an intriguing, macabre-laced pull - the fixation with anything terrifying exists, and has led to a booming global market for all things that sends chills down one's spine.

While many of us may have consumed copious amounts of R L Stine growing up, or are fans of Stephen King at the present time, there has always been a void that has existed when it comes to local, mainstream content that successfully encapsulates the genre, all while making us feel at home. Mind you - we've seen numerous iterations of it, and many can be lauded for the effort. Indeed, the horror genre is one that we're still trying to dig our creative claws into, as far as mainstream creation is concerned. However, there are writers who have not only managed to garner massive digital audiences based on their writing skills, but bravely pen down stories that may just have a certain degree of truth to them.

Ayesha Muzaffar, the creator of Abu's Jinns - a thoroughly fascinating Instagram page with a staggering 48,000 followers - is one such writer. The author has three books under her mighty wing, namely: the self-published 'Abu's Jinns,' and two books under the banner of Liberty Books: 'Jinnistan,' and 'The Bhabhis of Lahore and other forbidden tales of the city.' Shedding some light on the process of getting her work published, Muzaffar offers some nuggets that could better inform writers who wish to put their own work out there as well.

"It is difficult to get books traditionally published in Pakistan," she states. "The entire process is a hassle and nothing much really comes out of it in terms of earning through your work. However, I do it because I'm passionate about it, so when the readers appreciate my pieces, I feel the warm chum-chums floating in my belly. I feel happy, that's what I mean. You can now also find both of my books, 'Jinnistan - scary stories to tell over chai' and 'The Bhabhis of Lahore and other forbidden tales of the city' on Amazon as well. In Pakistan, both of these are available at Liberty Books stores nationwide."

With a best-seller under her wing, and a huge demand for her new book, Muzaffar also opens up in earnest about what led to the birth of this strange, harrowing, yet wildly magnetic Instagram page.

"My abu (father) would narrate incidents of his life," she...