Sustainability of a venture vs Sustainable Entrepreneurship.

Entrepreneurship is a high-level trait that can give more knowledge to an entrepreneur in four months than a degree of four years. But where does an entrepreneur start and does he need to focus on one start-up, or does he need to keep on exploring options and improvise for new ventures all the time. What is the sustainability period of a start-up?

In the Pakistani market, the economic and political situation is very volatile and keeps on changing very rapidly. It gets very difficult with time to keep up with the new rules and regulations introduced by the government. Entrepreneurs are increasingly under pressure to keep up with the regulatory changes and they are finding it very challenging to adapt to the ever-changing regulatory requirements all the time.

A recent study has identified that there are two types of entrepreneurs; 1) Those who start a business and keep on growing it, and take it to the certain level of maximum potential and make it sustainable, 2) There are entrepreneurs who start a business, develop it to a certain level and then start another vertical of their interest.

It remains a big question that whether an entrepreneur needs to take one initiative, make the business sustainable and keep on managing it after it has achieved full potential. Or should they have a knack of taking a series of initiatives and keep on developing new start-ups...