Serena Hotels continues flood relief efforts by joining hands with NDMA.

ISLAMABAD -- Serena Hotels strongly believes in helping vulnerable communities through its various initiatives under the ambit of its corporate social responsibility; known as Jazba-e-khidmat.

Monsoon 2022 brought an unprecedented onslaught of floods known as Super flood that had a catastrophic impact on millions, submerging the 1/3rd of Pakistan.

The floods affected all four provinces and approximately 15% of its population. At the beginning of 2023, an estimated 5 million people remained exposed to or living close to flooded areas. In the Sindh province, an estimated 89,000 people remain displaced with limited access to food sources and shelter.

Not all floodwaters have receded, combined with the onset of severe winter cold that brought a new set of problems for the people living in the flood affected areas. Hence, the importance of meeting critical needs while investing in recovery to prevent additional disaster impacts and help people rebuild their lives is imperative and the need of the hour.

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