Serena Hotels, AKAH sign MoU for 2 upcoming hotels.

ISLAMABAD -- Serena Hotels, a leading hospitality group committed to sustainable tourism, has entered into a Memorandum of Understanding (MoU) with the Aga Khan Agency for Habitat (AKAH) to pursue IFC EDGE (Excellence in Design for Greater Efficiencies) Building Certification for its two upcoming hotels, Hunza Serena Hotel and Sost Serena Hotel. The signing ceremony took place at Islamabad Serena Hotel on May 31, 2023.

The MoU signifies a significant milestone for Serena Hotels as it further strengthens the company's commitment to environmental stewardship and sustainable practices in the construction and operation of its properties. The collaboration with the Aga Khan Agency for Habitat Pakistan, (formerly known as Aga Khan Planning and Building Service, Pakistan or AKPBSP), a global leader in promoting resilient and sustainable habitat solutions, will technically assist that the new hotels are designed and built to the highest international standards of energy efficiency and resource conservation.

The EDGE Certification is a globally recognized green building rating system developed by the International Finance Corporation (IFC), a member of the World Bank Group. It promotes sustainable practices in the building industry by incorporating measures for energy efficiency, water conservation, and the use of environmentally friendly materials. By pursuing this certification, Serena Hotels aims to minimize the ecological footprint of its hotels and provide guests with an exceptional and sustainable hospitality experience.

During the signing ceremony, Management from Serena Hotels and AKAH expressed their enthusiasm for the collaboration and their shared vision of creating environmentally responsible and climate resilient structures. They emphasized the importance of sustainable tourism in preserving the natural and cultural heritage of the regions where the hotels are...