Saudi Arabia says aiming to be world's 'most innovative' golfing market.

Majed Al Sorour, CEO of the Saudi Golf Federation and Golf Saudi, said the Gulf kingdom aims to become the sport's most innovative market within the next 10 years.

Following the conclusion of the Saudi International, won by Northern Ireland's Graeme McDowell, Al Sorour said:

"Golf requires commitment. Dedication to mastering the basics. The sport demands self-governance, etiquette, discipline and self-governance. As a result of these values, I want golf to become part of the fabric of modern-day Saudi Arabia."

Speaking at the inaugural Golf Saudi Summit, he said he had a number of over-arching aspirations for golf in the kingdom, adding: "I want golf to help develop the leaders of tomorrow, in government, in business and in all walks of life.

"The summit is the brainchild of Yasir Al-Rumayyan, chairman of the Saudi Golf Federation and Golf Saudi, and has been established to...