Relevant and consistent.

Social media and digital media has been enabling people to share their ideas in various forms. Whether they are blogAgers or vloggers, their content becomes the reason for their social media engageAment. A plethora of social media webAsites along with owned and earned media is available for sharing conAtent. Those who envision making a difference need to create a content strategy in the first place. More than often, bloggers and vloggers step out into social media with their content without knowing what they should make and for whom they should make it. This reAmains a half-baked idea.

Their big idea should provide information and analysis of their chosen topic. Whether they record themselves talking to the audiAence or create a mixture of video and images, it is their call. They need to ensure they have an outline before they begin creating content.

Those interested in writing can choose to create a blog. They can develop write-ups on topics that should be informative, entertainAing, or thought-provoking. Those having a flair for video editing will invest in purchasing equipment to develop effective videos. ConAtinuous learning is the key to becoming a sucAcessful content creator. One should constantly learn about the skills one needs to learn to efAfectively promote content. For bloggers, it can be how to write, edit and manage content. For vloggers, it can be how to create a setup, what frame to make, lighting the scene, recording, and editing. Learning is a life-long process that all content creators must pursue. They should evaluate their performance and learn from other content creators.

However, to become a successful content creator, one needs to be relevant and consisAtent. Relevancy is achieved...

To continue reading

Request your trial

VLEX uses login cookies to provide you with a better browsing experience. If you click on 'Accept' or continue browsing this site we consider that you accept our cookie policy. ACCEPT