RB to conduct disinfection drive in vulnerable areas.

ISLAMABAD -- The Reckitt Benckiser (RB) in collaboration with National Disaster Management Authority (NDMA) would conduct disinfection drive in frontline public places in a bid to fight the COVID-19 pandemic.

Reckitt Benckiser (RB), the makers of leading health and hygiene brands, has recently announced a collaboration with NDMA to conduct disinfection drives across major high traffic public places to fight the COVID-19 pandemic, said a press release.

The disinfection drives would be held by the organization in frontline public places with high exposure including public hospitals, bus stops and railway stations in Karachi, Lahore and Islamabad. To maintain the effectiveness of the disinfection process, RB would use state of the art equipment and its high-quality disinfectant brand, Robin Bleach; a sodium hypochlorite-based product being used in compliance with WHO standards around disinfection (WHO recommends bleach as an effective disinfectant against germs. However, WHO does not endorse any specific brand.)

On this collaboration, NDMA Chairman Lt. Gen Muhammad Afzal said 'We believe there has never been a more important moment in time for the entire nation (public and private organizations) to work towards solving one of the most pressing problems. That is why NDMA has chosen to work with RB to complement its expertise and resources with RB's high quality products to help protect as many people as...