PTDC engages social media influencers for tourism promotion.

ISLAMABAD -- Pakistan Tourism Development Coordination (PTDC) has worked out an initiative to capture social media market for projecting the country's true image abroad that would eventually help boost tourism activities.

The move was aimed at engaging v-loggers, bloggers and content producers to project the country's tourist gems abroad through different online platforms, an official source in the PTDC told reporter on Monday.

He said the programme was aimed at sensitizing the participants for generating quality content on social sites with regard to tourism promotion. There was also a plan to incentivize v-loggers, bloggers and content producers to harness the potential of social media industry for boosting tourism in the country, he added.

Initially, some 100 social media influencers had been engaged for the purpose, he said.

Under the programme, the official said the PTDC would arrange interactive sessions with the social media...

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