Product Protection.

With Pakistan officially a part of the Madrid System, trademark exports will enjoy a new degree of protection from knock offs as well as a greater presence in the international market. While its true benefits will manifest in the longer run, the Madrid system will give our industry the boost it needs in the face of immense global competition. What's left is for the private sector to capitalise on this opportunity and ensure that they market their products aggressively and successfully.

The Madrid System incorporates 124 countries and promises to protect the sanctity of their primary exports by empowering the national business owners. Not only is this a good way to ensure that local products gain international recognition but it also offers protection from competing qualities of similar products.

With a single application and set of fees, the system effectively incorporates indigenous products within its ambit of protection, making it highly accessible as well. There is no denying that the government has sped up the process of...

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