PM Directs PTA To Implement New System To Block Spam Messages From July.
On the directives of PM Shehbaz Sharif, the Pakistan Telecommunication Authority (PTA) has introduced a system that prevents marketing SMSes from being sent to customers without their consent. Mobile phone operators and telemarketing companies will start implementing this new system from 1 July onward.
The new system entails the preparation of two types of lists to help mobile users avert marketing SMS. One list will be compiled for users who want SMS marketing and another will be compiled for those who dislike promotional SMS.
The PTA announced that mobile phone operators and telemarketers will introduce an opt-in and opt-out system on 1 July. With a link to opt-out at the end of each marketing message, a customer will be able to put themselves on the SMS marketing block list. Marketing SMSes will only be sent only to customers who are on the opt-in list.
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