Pink October at Pakistan's leading hotels Hashoo Group, in collaboration with Shaukat Khanum Memorial Hospital and Cancer Research Centre, spreads awareness on the early detection of breast cancer.

Islamabad -- To mark Pink October, Hashoo Group, in collaboration with Shaukat Khanum memorial Cancer hospital and research centre organised breast cancer awareness sessions at all Pearl Continental hotels and Marriott hotels in Pakistan. The sessions were attended women associates and guests of Pearl-Continental and Marriott hotels Pakistan.

One in every 9 Pakistani women develops breast cancer at some stage of her life, with thousands of reported deaths, which could have been prevented with early detection.

Hashoo Group, which owns and operates the Pearl-Continental Hotels, Marriott Hotels and the select-service Hotel One brand in Pakistan, joined the Cancer Hospital's Breast Cancer Awareness campaign involving both women employees as well as thousands of guests during the entire month.

This was the fifth year the awareness campaign educating on early detection of the cancer for saving lives was taken up by Hashoo Group. Increasing engagement and interaction was witnessed this year as compared to the previous years, which proves that such...

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