PIA announces price reduction to help Mango export.

KARACHI -- In a move to ease pressures on the mango exports amid the global shut down due to COVID-19, Pakistan International Airlines (PIA) has announced one third price reduction in Air Cargo Tariff pertaining to the mango uplift from Pakistan.

The decision was taken after a series of talks between the PIA team led by CEO PIA himself, Air Marshal Arshad Malik and teams from All Pakistan Fruit and Vegetable Exporters, Importers and Merchants Association and a joint collaboration between Academia and Mango Farmers and Growers discussing the possibilities of recuperating the struggling domestic fruit and vegetable export market, said a statement on Thursday.

Earlier on the same group had called upon the Speaker National Assembly Asad Qaiser who coordinated the meet up between PIA and them.

Pakistan annually exports around 10,000 metric tonnes of high quality mangoes by air, mostly to different destinations in Europe, the Americas, Gulf and Middle East Region, earning handsome foreign exchange for the county.

Pakistani Mango also termed as the King of Fruits is considered as a rare and extremely sought after delicacy around the world, known for its sweetness and quality.

Unlike Kino, the shelf life of mango is very less hence export by air is the only option. PIA is the market leader of this segment, with more than 50 per cent share of the market, hence PIA's contribution in this regard is of paramount importance.

However with COVID 19 global economic meltdown and lockdowns, the growers were seeking support from the government for any stimulus in this...

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