Philip Morris (Pakistan) Limited's innovation program concludes with exhilarating grand finale.

ISLAMABAD -- Philip Morris Pakistan Limited (PMPKL's) Innovation Lab Program ('Program') came to an exciting conclusion - 9 teams made up of startups with the support of PMPKL employees participated in the grand finale pitches that took place on April 01, at the Movenpick hotel.

According to the press release, having gone through rigorous Design Thinking and Prototyping sprints, followed by a semi-final pitch and lastly the final pitch, 3 teams stood out from the crowd.

The first prize, PKR 800,000 and a trip to London Tech Week, went to team Yadgaar, the second prize, PKR 500,000 went to team Red Retail and the third prize, PKR 250,000 went to team Nucleus.

The collaboration with the startup finalists and PMPKL will not end here - as the leadership will now be focusing on creating impact by deploying a chosen few of the proposed solutions with the startups.

Roman Yazbeck, Managing Director at Philip Morris (Pakistan) Limited, expressing his excitement during the opening segment of the finale, said, 'This is a big and bold step for Philip Morris (Pakistan) Limited to be venturing into the future...