Personal touch is key to bank of Baroda success.

Bank of Baroda, the only Indian financial institution in the UAE, stresses on personal relationship to build lasting partnership with customers. Bank of Baroda executive director Papia Sengupta said in the age of Internet banking, personal touch is still required for business and makes a lot of difference in the long run.

"Digital banking is there for ease but personal relationship is developed through emotions and sentiments. Our tagline itself says - banking on your future. We may not be very technologically competent as some other global banks but back in India we are doing fine. We are trying to be at par with all of the banks. We are also investing a lot on Artificial Intelligence and analytics," she said after inauguration of the branch post relocation to Al Jazira Tower on Hamdan Street in Abu Dhabi. "We offer much better location and ambiance. We wanted to give customer a feel good factor. A customer can come with any financial issue and we will have a solution for you. We assure a complete financial package."

Papia noted merger with Vijaya Bank and Dena Bank will create a lot of synergy. "We will become a pan-India bank with more presence in the south. The trinity will become a force to reckon with. Overseas, there will...

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