PCJCCI president stresses Chinese model of rural tourism in Pakistan.

LAHORE -- :Pakistan-China Joint Chamber of Commerce and Industry (PCJCCI) President Zarak Khan on Sunday called for promoting Chinese model of 'Rural Tourism' in Pakistan.

He told the media here that Pakistan was known as a tourists paradise and a special interest destination for world tourists. Pakistan's main attractions included adventure tourism in Gilgit-Baltistan, cultural and archaeological tourism, but there was a need to highlight rural tourism, which would definitely prove to be a high score for Pakistan economy, he said, adding that villages of northern areas of Pakistan were rich in culture and tourism resources, which could be upgraded by developing better accommodation, food, shopping markets and infrastructure facilities.

He mentioned that he also floated the proposal regarding promotion of rural tourism in the PCJCCI think-tank meeting, which also observed that income gap between farmers and urban workers had become a major problem in the country.

The meeting, he added, also suggested the government should develop a long-term strategy to promote...

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