Pakistan has more than 76 million internet users.

Pakistan has more than 76 million internet users, 37 million active social media users, and 2.4 million users added each year, yet Pakistan does not own any digital media platform.

Last decade has proven to be the revival of Pakistani film industry.

Hundreds of films, documentaries and other media content have been produced,providing opportunity to talent and contributing toward the Pakistani economy.But the global pandemic has forced cinema to close and halted other activities, such as film festivals,pushing back the efforts made for the revival of the industry.

Now is the time we shift to digital, overcoming the barriers for telling our story our way.

RINSTRA is Pakistan's first short-form digital media platform for ondemand streaming and for creation of user generated original content on iRINSTRA.

RINSTRA provides entrepreneurship opportunities to emerging and established content creators and film makers in Pakistan and beyond. RINSTRA gives content creators access to a large Pakistani community around the globe.

RINSTRA started when a group of Pakistani expatriates started a volunteer organization called DICE for Distinguished Innovation Collaboration and Entrepreneurship.

The...

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