Pakistan boosts regional digital customer experience market to $800 million.

Pakistan's government is focused on achieving an environment of inclusive economy where citizens and businesses can be more productive and there's a continuous feedback loop to manage their experiences.

In the wider region we do see organizations of all sizes and industry verticals are ramping up their digital transformation agendas, with a focus on leveraging technology to enhance employee, citizen, and customer experiences. As a result, the Middle East and North Africa's digital customer experience market is set to reach a record-high of US$800 million, according to a recent report by Micro Market Monitor.

As Pakistan embraces the Experience Economy, organizations can no longer deliver only products and solutions - they need to deliver enhanced experiences. By combining the customer "x-data" with operational "o-data," organizations can better understand customer beliefs, emotions, and intentions. As a result, organizations can become Intelligent Enterprises with greater business visibility, focus, and agility.

Customer experience will be a major theme at GITEX, the largest technology event in the Middle East, Africa, and South Asia. Pakistani firms are lining up to attend GITEX, with the theme "Synergizing the Mind and Technology Economy." Global technology company SAP will exhibit the future of digital employee and customer experiences, "The Future of Business Has Feelings - Change a Feeling, Change a Business."

"The major theme of this government has been to make economy more inclusive and help drive the adoption of technology to make people's lives better," said Saquib Ahmad, Managing Director, SAP Pakistan. "With the growth happening in areas like retail, energy and transport, SAP can help governments and businesses to manage the experiences of Citizens and Customers that should help flourish the country's rising middle class."

Visitors to SAP can experience "The City of Possibilities" - how digital transformation is...