Pak entrepreneurs must promote 'Made-in-Pakistan' products to capture international markets: Iftikhar Malik.

ISLAMABAD -- United Business Group's (UBG) Central Chairman Iftikhar Ali Malik Saturday said 'Made-in-Pakistan' products should be promoted and made a buzzword to strengthen manufacturing sector.

Talking to a delegation comprising local traders led by Mian Aftab Zia here, he said all efforts should be mainly focused to make this slogan a reality. Unless and until manufacturing sector and exports are strengthened, economy would not be able to achieve high growth rate," says a press release issued here Saturday.

He said Pakistan needed export-driven growth strategy. "Even the United States cannot run without exports. Malaysia, Thailand and Bangladesh are flourishing through their exports," he added.

Iftikhar Malik also urged Pakistani entrepreneurs to develop on top priority international standard brands to capture global markets in wake of pandemic of coronavirus besides earning more foreign exchange for the country.

He said it was high time for Pakistani entrepreneurs, corporate sector, especially younger business magnates, to concentrate on developing brands. He said vertical integration and institutional network were to be strengthened on modern scientific lines to meet the future challenges of global marketing.

He said private sector had to come forward to develop their own brands on war footings for their survival otherwise the neighbouring countries would continue to sweep international markets.

He said Pakistan was producing some of the best products in the world in sports, textile, fruits, vegetables, handicrafts and in several other sectors but not exporting them under its own brands.

Iftikhar Malik urged the government to conduct market research in an attempt to search new export destinations for Pakistani products in wake of pandemic of corona virus, which were...