Now, earn emirates miles as you go shopping, use them for flights, upgrades.

The airline's Emirates Skywards has launched Skywards Everyday, a location based app that gives members the power to earn Skywards Miles anytime, every day at their favourite retail, entertainment and dining outlets across the UAE.

With Skywards Everyday, members earn Miles going about their daily routine - whether shopping for groceries or gifts, tucking into their favourite food, relaxing with a weekend massage, having fun at the movies, and much more across 250+ popular brands in 1,000+ outlets in the UAE. What's more, members can see their Skywards Miles racking up in real-time, which they can spend instantly on flights, upgrades and more.

For members' convenience, the Skywards Everyday app has grouped retail outlets into eight distinct categories: grocery, leisure and entertainment, services, beauty and wellness, casual dining, fine dining, high street shopping and luxury shopping.

Dr Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards said: "We've designed Skywards Everyday keeping in mind relevance, purpose, simplicity, immediacy and appeal across our member base. It offers a fresh proposition in the airline loyalty space, and makes Emirates Skywards a truly...