Nielsen and IBA CDC opens Nielsen academy for students.

Nielsen in collaboration with the Institute of Business Administration (IBA) Karachi's Career Development Center (CDC) launched an educational market research initiative for graduating students titled Neilsen Academy at the Main Campus. The ceremony was attended by students, faculty members, research professionals and experts.

The program, comprising of both coursework and fieldwork aims to not only equip students with the necessary knowledge required to excel in the workforce but will also provide them the opportunity to learn about the latest research dynamics from experts in the field.

"Through our collaboration with Nielsen, we are excited to provide our students a platform where they can test their potential by utilizing their educational learning in challenging practical scenarios," remarked Associate Dean Faculty of Computer Science (FCS) IBA Karachi, Dr. Sayeed Ghani. He further added, "It is important for them to understand how market research takes place, especially in our local context, by differentiating how academic...