Need to know impact of online marketplace.

AuthorKazmi, S. Kamal Hayder

Byline: S. Kamal Hayder Kazmi

Internet technology has prompted significant changes in numerous aspects of society and human life also in shopping culture. An important phenomenon, surrounding the human life as a continuum, is shopping by the internet or through e-commerce. Experts believe that shopping through the internet has interconnections with many disciplines like; law, economics, psychology, and marketing. Many academicians, researching in various disciplines, studied this problem. However, shopping through the internet involves technological, social, economical, behavioral, and educational dimensions. They have also recorded that online shopping is becoming a suitable way to make all purchases, whether we are at home in office, or in a different country. This is particularly true for developed states, where every store has its website customers can buy from.

The trend of online shopping is recently different in the Asian region as well, particularly in Pakistan and India. India seems to have adopted the trend much faster as against to Pakistan. For Pakistan, however, the adoption of such trends has been tougher. People usually don't trust the products being displayed in front of them. As a consequence, we can't expect them to buy online and be satisfied with it. However, the youth of Pakistan is open-minded and has slowly embraced online shopping, even if it's ordering food online. People, in the country, have been victims of scams both online and on mobile applications, so it's understandable why they look suspiciously at such an activity. This recent trends have led researchers to believe that age isn't the only factor causing the youth to turn towards online shopping. Other factors are also involved in making online shopping one of the fastest growing markets in the country, which is greatly helping the IT industry in Pakistan to flourish.

Experts recorded that internet users in Pakistan have been buying and selling items since the days of infuriatingly slow dial-up connections. But it is only in the last few decades that online shopping has transformed consumer habits and revolutionised businesses globally.

The Government of Pakistan presently underscored that the subject of e-commerce is ever-evolving and Pakistan has taken its first step in the right direction and this policy framework will bear fruits in near future and will prove to be a game changer for the country in the longer run. As per statistics, e-commerce sales...

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