Makaneole inaugurates Pakistan Pavilion in San Francisco.

LAHORE -- United States Consul General to Lahore William K. Makaneole inaugurated Pakistan Pavilion at the Game Developers Conference (GDC) in San Francisco, California.

According to a press release issued by the US Consulate here on Thursday, Makaneole formally inaugurated the first-ever 'Pakistan Pavilion' a trade booth at which more than 35 Pakistani game developers are showcasing their products to the U.S. and international vendors and investors.

The Pavilion, jointly established by a USAID Investment Promotion Activity (IPA) and the Pakistan Software Houses Association (P@SHA), along with corresponding networking meetings will develop partnerships that grow Pakistan's gaming sector, increase U.S investment in Pakistan, and further cement the California-Punjab Sister Province/State initiative signed in January.

Consul General Makaneole also formally launched the Green Gaming Challenge Awards, which will support game developing firms registered in Pakistan with up to $100,000 to develop games that create awareness about climate change and highlight ways to mitigate climate-related challenges. The IT gaming sector of Pakistan is growing quickly, and this investment, through a USAID IPA, will increase IT exports from Pakistan and cultivate investment opportunities for international investors in Pakistani mobile gaming firms.

Consul General Makaneole said, 'Using games to educate the public about climate change is a great way to address...