Jalebi attracts Peshawaries ahead of iftar.

PESHAWAR -- Jalebi, a popular sweet item of Subcontinent has started attracting Peshawarities ahead of iftar parties owing to its better taste and deliciousness.

Commonly called Zalobay in Pashto language, the stalls of jalebi established in all bazaars of Peshawar are attracting people belonging to all segments of society and ages including government employees, senior citizens, women, youth and children ahead of Iftar.

The shopkeepers dealing with food services have setup special jalebi stalls in front of their shops to continue its trading after 4 p.m being the closing time of markets in Peshawar due to coronavirus outbreak.

The popular sweet item is being prepared with different colours and designs, which are catching consumers' attention while passing through historic Qissa Khawani Bazaar, Namak Mandi and Gantagar Anciant Bazaars .

The Muslims in Pakistan, India, Iran and Banglash were fond of jalebi especially during iftar time.

The demands of Pakistani jalebi are very high in Middle East and Gulf countries due to its quality taste and energy perspective.

Ehtisham Khan, a lecturer of Urdu literature told reporter at Qissa Khawani Bazaar that jalebi was his favourite item and his iftar is incomplete without this popular sweet of Indo-Pak subcontinent.

"I have purchased four kilograms jalebi including two kilogram for my uncle," he said, adding that this sweet dish was being exchanged among relatives strengthening bonds of love and friendship.

Ehtisham said exchange of food items among relatives, friends and neighbours were adding colours to iftar parties in Khyber Pakhtunkhwa.

Zeeshan Qaisar, an employee of Forest Department while purchasing jalebi at Ghabta Ghar...

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