Innovation key to successful entrepreneurship: Meher Kashif.

ISLAMABAD -- Coordinator to Federal Tax Ombudsman and former Senior Vice President

chamber Meher Kashif Younis on Sunday said that innovation is a key to successful entrepreneurship for promoting business and enhancing profitability besides competing local and global markets.

He stated this in his keynote address at a workshop on 'The importance of Innovation in Entrepreneurship" held under the aegis of United Business Group in Federation of Pakistan Chamber of Commerce and Industry in Lahore, according to a press release received here.

He said the successful exploitation of new ideas is crucial to a business being able to improve its process and better the products and services to market,increase its

efficiency and most importantly, enhance its profitability.

He said marketplaces, whether local, national, regional or global are

becoming highly competitive. Competition has increased as a result and knowledge-sharing opportunities offered by the internet.

He said innovation enhances the nature, creativity and...