Improving apps is a top business priority, experts say.

Improving applications should be a top priority for businesses since they are a key element of the customer experience, experts said.

New research from Forrester and VMware, has revealed that 82 percent of global executives believe that customer experience is directly tied to revenue growth, and that 88 percent believe that customer experience can be improved by enhancing their application portfolios.

In addition, 78 percent of executives consider improving their applications a top business priority. However, many organisations have admitted to facing difficulties, with 48 percent saying that it has been more than a year since they made any improvements to their application portfolios, while 34 percent have either not started or are unsure whether work has begun. As a result, 46 percent admit they are only moderately effective, or worse, at delivering positive customer experiences.

'An organisation's ability to adapt has most certainly been put to the test in 2020, and those that have found ways to use new apps to engage customers to maintain, if not boost, performance have become a differentiator,' said Rasheed Al Omari, principal business solutions strategist at VMware. 'To move at the speed required, a digital foundation remains essential; to create, run, manage, connect and intrinsically protect those apps critical to adapting to...