IMC launches Toyota Yaris in Pakistan.

ISLAMABAD -- Indus Motor Company (IMC), the manufacturer of Toyota vehicles in Pakistan, has announced the launch of the all-new 'Toyota Yaris' at an attractive price starting at Rs2.349 million. The company commenced bookings of its new vehicle on Thursday. 'Staying true to its focus on continuous improvement and high level of localization, IMC has invested around Rs8 billion in all-new model Toyota Yaris which will give customers a 'value for money' car, catering to the discerning needs of the Pakistani consumer,' said a statement issued by the company.

Talking about the new Toyota Yaris, IMC CEO Ali Asghar Jamali said, 'We are glad to commence bookings for Toyota Yaris, which will be available for delivery in the month of April. Under the development concept of 'The New Value Pioneer', we have focused on enhancing the design and comfort to offer the best in class value to our customers. With our company's commitment to delight customers with a wide range of products, Toyota...