How reliable are ecommerce businesses?


After consultations with private and public sector stakeholders the Federal Cabinet approved the e-commerce policy framework - a significant step towards regulating and supporting the growth of an industry which promises digital connectivity, employment and economic growth.

The framework focuses on customer protection and confidence, recognising it as the core issue confronting the industry's growth. In the absence of direct contact between buyers and sellers, there is a need for regulation. However, big players in the ecommerce landscape are already taking significant measures to ensure that customers are protected throughout their online shopping journey. So just how reliable are ecommerce businesses?

Daraz, an online marketplace that was acquired by Alibaba in 2018, has found solutions to ensure customers are always protected.

Purchase Protection Policy

Daraz has implemented a stringent purchase protection policy to ensure that customers are safeguarded from all kinds of fraud when engaging in a transaction. Whether customers choose to pay cash on delivery, make prepayments with their bank cards or use the platform's close-looped wallet, Daraz accepts onus of protecting them from scams.

The purchase protection policy ensures genuine products (you get what you order); safe and secure payments through all payment options (the PCI DCCS compliant system ensures complete data security); and free and easy returns.


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