Home cooked food business at surge for its taste, hygiene.

ISLAMABAD -- The rise in demand for home-cooked has fascinated many entrepreneurs including women to offer hygienic, tasty, and delicious food meals at reasonable prices.

Talking to reporter, cook, and baker Samiya Rasheed said that twin cities are the second home of many students and job holders, and their desire for home-cooked meals makes the food business a success.

She expressed that professionals, as well as those having a little background in the food industry, are exploring business opportunities in home-cooked food work. She said one kilogram of rice serves up to eight people and bulk purchase offers the opportunity to earn better profits.

Samiya said that the advent of food delivery applications has further strengthened this business as people are increasingly opting for home-cooked meals for their hygiene and taste. "This trend is not only providing a source of income for women but also giving people the comfort of hygienic food", she maintained.

This trend has not gone unnoticed by entrepreneurs, particularly women, who have seized the opportunity to start their own businesses, adding that such businesses range from small-scale to more established businesses that have expanded to cater to a larger customer base.

A business owner Mumtaz Alam said that he...