'HogaSaaf Pakistan' launches 'Safai Anthem', envisions the rhythm of a Saaf Pakistan.


KARACHI -- To in still ownership amongst Pakistanis to keep themselves and their surroundings clean, 'HogaSaaf Pakistan' ('HSP'), powered by Dettol, has launched a new Safai Anthem. The anthem envisions a Saaf Pakistan featuring all the HSP 'Safai Champions' which include Fahad Mustafa and Shaniera Akram as the prime champions, along with Waseem Badami and Iqrar ul Hasan. The anthem has been sung by Asim Azhar and Aima Baig with Shuja Haider's composition. 'Music is an impactful way to mobilize the masses', stated Humayun Farooq, Marketing Director Health of Reckitt Benckiser Pakistan Limited - the makers of Dettol. 'Hoga Saaf Pakistan is not just a social cause that a brand supports, it's a social...

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