Growing assortment and Shoppertainment.
In the past year, the assortment on the Daraz app has grown from 1 million products to 7 million products. Spread out across more than 100 categories, Daraz's catalogue offers everything from electronics, clothing, FMCGs and even cars. The platform sold its first car in March 2019 and five months later, during the Hari Bari Eid Sale, Daraz's catalogue came to include cattle, as well.
More than 2 million products in the catalogue are sourced from international vendors and parked under Global Collections.
Over the past year, with innovation such as in-app gamification and features such as Shake Shake DarazMall, has grown to become the first shoppertainment platform in the country. The number of official brand stores on DarazMall has more than tripled since the launch of the new Daraz app - growing from 120 to 400.
Financial Inclusion
Daraz has worked actively towards financial inclusion over the past year, collaborating with leading banks to encourage users to move towards digital payments. With the launch of the Daraz Wallet, the platform...
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