GIVE YOUR INHERITORS A GIFT OF LIFE INSURANCE.

• Author: Chishti, Atique Ahmed
• Position: IGI Life Insurance's IGI Life Vitality

Byline: ATIQUE AHMED CHISHTI

We are living in a fast changing environment. Every daybrings new challenges requiring people to bring about changes in their lives. All this is because of tough competition forcing people to find out new ways and means to grow rapidly. They continue searching not only new ways but also upgrading the previous ones in order to keep pace with the developments in the fast moving world. Lots of inventions and developments around us are the results of humans struggle to bring about peace, progress and prosperity in their lifestyles. Life insurance product is one of those which continues upgrading with the aim to provide people with financial protection better than ever. IGI Life Insurance now offers a revolutionary product under the name of IGI Life Vitality. It gives additional incentives helping you to live anactive life and get rewards regularly for adopting healthy routines. The IGI Life Vitality product is based on the shared value insurance approach leading you to manage your health with the help of tools

and techniques provided by IGI toget maximum out of your life. This is done by way of three dynamic approaches enabling you to know your health, improve your health and enjoy the rewards.

The main purpose of life insurance policy is to help out the policyholders, if they survive the policy term, they get the lump sum consisting of the sum assured and the accumulated bonuses. In case the insured dies during the policy period, then his/her heirs get the full sum assured. But IGI Life Vitality policy gives additional benefits. The policy provides the policyholders with financial protection and helps them to live healthier as well as making them partner by way of giving them some amount from income earned on investment and lastly providing all other benefits that others life insurers offer. In other words IGI Life Vitality provides you with extra incentives such as living a happy life and gaining rewards which, other companies are hardly able to provide to their clients.

No doubt, IGI Life Vitality has introduced this product with a view to grow its business. But I take it as a good step by IGI...