Freshworks and Meta Partner to Help Businesses Elevate Conversational Customer Experience through the World's Most Popular Messaging Apps - Press Release issued by Freshworks Inc.

San Mateo -- February 07, 2023 (PPI-OT) / GlobeNewswire / Asianet-Pakistan: Following is the text of press release issued by Freshworks Inc

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Freshworks Inc. (NASDAQ: FRSH) today announced that companies around the world have increased customer retention by using Freshworks' conversational AI bots to automate communication with buyers through WhatsApp, Instagram Messaging, and Facebook Messenger. International companies like MTN Cameroon in Africa, Body and Fit in Europe and The Giving Movement in Dubai have elevated their customer support efficiency on Meta's messaging platforms using Freshworks' Freshchat, Freshdesk and Freshsales products.

With over two billion daily active WhatsApp users, nearly two billion daily active Facebook users, and more than two billion monthly active Instagram users, Meta provides the world's most popular messaging platforms. The Meta Business Messaging integrations with Freshworks' CX and CRM products make customer and prospect engagement easy for support, sales, and marketing teams. With Freshworks AI-powered bots, businesses can tailor and automate messaging journeys for each channel, configure workflows across multiple channels or languages, and efficiently train bots with NLP learning capabilities. "Messaging is how people and businesses want to communicate and get business done. Businesses of all sizes are embracing this shift and finding new opportunities to better engage with customers, offer support, and drive sales," said Kyle Jenke, Business Messaging, and Director of Partnerships at Meta. "We're excited to work with Freshworks to make WhatsApp available for more businesses to better manage the end-to-end customer journey on our messaging platform."

According to Forrester, 68 percent of consumers say that if they can choose where to make a purchase, they are more likely to go with a business that offers convenient communication. That is why companies like The Giving Movement deliver superior customer engagement through Freshworks' WhatsApp and Instagram integrations. The UAE-based sustainable fashion brand focuses on proactive conversations in place of transactional messages, which is finding resonance with its global customer community. Nick Fisher, COO of The Giving Movement, said, "We are a purpose driven brand and we believe in a customer-first approach. Freshworks enabled us to communicate with our customers through the channel of their choice. With the Omni channel function, we were able to...