Finca microfinance bank targets new untapped customer segments for its karobari karza products portfolio!

With a continuous commitment to enabling people to nurture their futures and support their resolves, FINCA Microfinance Bank Pakistan launches a nationwide campaign to attract new targeted borrower segments for its small and medium business loans [Karobari Karza products] portfolio.

The campaign will target three broad untapped categories of potential customers namely; Mobile Shop Owners, Auto spare parts Shop Owner and Shoe makers for FINCA's small and medium businesses loans.

For the aforesaid campaign, FINCA, in addition to ATL/BTL marketing activities such as on ground activations will also be launching a digital campaign sharing success stories of some of its customer belonging to the mentioned target segments that have benefitted and uplifted their lives using FINCA's loan products.

Farid Ahmed Khan, Acting CEO FINCA Microfinance Bank said...