FIH partners with Kayford Branding to maximize its official licensed products.

ISLAMABAD -- The International Hockey Federation (FIH) has announced that it has signed a four-year partnership (April 2020 - December 2023) with official licensed products leader Kayford Branding.

Kayford Branding come with great experience building up the licensing business for some of the biggest brands in football, rugby, basketball, tennis and the world of entertainment, to name a few.

They will be offering official licensed products across multiple categories for hockey fans across the world. The deal includes all FIH Events during this term, said a press release issued by FIH.

Thanks to this agreement, hockey fans around the world can now not only look forward to buying their favourite official licensed products on a regular basis at FIH events but also enjoy the e-store services that will be brought to life on the FIH digital platforms in the future.

Kayford Branding CEO Leon Li said, 'Kayford Branding is since 7 years active in the world of Sports Licensing and...

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