Experts call for massive public awareness on rising 'adulterated food consuming habit'.

ISLAMABAD -- Medical experts and nutritionist Sunday underlined the importance of public awareness to avoid 'consuming adulterated food '.

It became a very common practice these days and people are consuming these foods almost everyday, which have numerous harmful effects for human vital organs.

Talking to private news channel experts said, adulterated milk and other dairy packed products are source of several ailments and people could develop cancer, diarrhoea and stomach-related complications and even sugar because of the starch.

A Gastroenterologist Dr. Muhammad Bilal Nasir warned against consuming adulterated food as one consumed these food items could react anyhow with the chemicals present inside the human body and could cause a serious disease like cancer.

Food adulteration has become rampant in many parts of country nowdays, he said adding, fruits, vegetables might be contaminated, soft drinks and dairy products too just to save a little money.

Children and elderly people are the most vulnerable to these toxins in food.

He said there was very little awareness among public. People tempted to buy cheaper food and mostly purchase adulterated food.

A specialist Dr Mujahid Israr said adulterated food is dangerous because it may be toxic and could affect health which lack nutrients essential for proper growth and development of a human being.

He said most people eating readymade food did not stay healthy, adding, some develop blood cancer or blood poisoning, some damage their livers and few could came out with oral cancer or throat cancer.

The increased rate of cancer nowadays could also be directly related to the consumption of adulterated food, experts added.

It is due to the lack of inappropriate knowledge of using pesticides/fertilizers by farm, maintenance, inappropriate food handling and packaging methods could also result in adulteration, they explained.

Experts hailed that Punjab authority was taking strict action against people who were selling adulterated milk and other dairy products...