Etisalat most valuable consumer brand in MEA region for 3rd year.

Etisalat set another milestone by retaining its top position as 'The Most Valuable Consumer Brand' and 'The Most Valuable Telecom Brand' in Middle East and Africa (MEA) by Brand Finance - as a recognition for the success and growth of the brand.

Based on the report from Brand Finance, world's leading independent brand valuation and strategy consultancy, Etisalat boasts of an impressive portfolio of brands touching $11bn including Etisalat Misr, Mobily, Ufone, Maroc Telecom and PTCL. The brand has also demonstrated consistent performance over the years retaining its title as the most valuable telecom brand for the fourth year in a row.

The brand value increased to $8.5 billion as the most valuable consumer brand in MEA for a third consecutive year on a standalone basis. Etisalat is also the only telecom brand to retain AAA brand rating.

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