Epic Aims to Reach Those who Have a Determination to Make Transformation.

The national beverage market of Pakistan has been on a rise, because of buying potential. For this reason, one hears of new products coming about on a regular basis. Lately, there is a new arrival awaiting response - Epic, an energy drink that strives to provide a podium to the ambitious professionals of the nation. Additionally, its strategy suggests Epic aims for betterment and success, in terms of economical and professional outcomes. How so? The approach of this new drink is to hit those households that dream of vocational victory and that includes the highfliers, the self-starters, the go-getters, and the dreamers of the land. And as curious as we are, we do wonder if it's really going to do as promised. Will it? We got in touch with the CEO of Epic, Omair Mateen, to find out.

Q- Can you give us an insight on your background, and how Epic came about?

1. Our background has been business oriented for decades. We have been involved in the beverage industry since the '80s, and today, we're one of the largest companies in imported food and beverages in Pakistan. Additionally, we're also into real estate, manufacturing, and software development, and that too, since 1955. We've distributed various brands of beverages and juices in Pakistan, and we've also launched energy drinks, all of which have been a major success. Additionally, we were responsible for the distribution of Red Bull till 2013, and after that, it was decided that Pakistan needed a change. That's how Epic originated. It is that change the nation requires in our field.

   Q- What exactly is the idea behind Epic?

1. The idea behind Epic is to provide stimulation, confidence, and a boost of possible results to those who own the will to achieve all that they have dreamed of. It is accomplishment in a can. The concept of Epic is to reach those who have the determination to make a transformation. We're the transformation for those who dare to transform, and in the modern world, variation is but a necessity. Hence, our idea is to enter the market with a promise, an assurance, and a guarantee, as Epic is not just talk. It's an interesting and favorable stimulator that can aid in achieving all that you've wanted to get, and I believe that it's going to be doing very well amongst our audience in the near future.

   Q- What, according to you, makes Epic stand out as compared to its competition?

1. Epic is a strong product, for the reason that it's original, unique, and of immense potential. It...