Ehsaas Communications Committee discussed communications strategic plans.

ISLAMABAD: The first meeting of Ehsaas Communications Committee of PM's Ehsaas Programme held other day at the Prime Minister Secretariat discussed the communications strategic planning process of Ehsaas Programme and identified its communications needs and priorities.

It also defined key respective areas of execution for different organizations involved in the implementation of Ehsaas Program under the umbrella of Poverty Alleviation and Social Safety Division (PASSD) a press release issued here Saturday said.

Special Assistant to the Prime Minister on Social Protection and Poverty Alleviation Dr Sania Nishtar chaired the meeting.

"The core objective of the strategy is to apprise potential beneficiaries about ways of accessing benefits", Dr Nishtar emphasized.

The meeting was attended by Shaista Sohail, Secretary PASSD,Capt. (R) Asadullah Khan, Additional Secretary, Dr. Arsalan Khalid, Focal Person to the PM on Digital Media, representatives of the ministry of Information and Broadcasting, provincial representatives and communication focal persons from agencies that are involved in implementing Ehsaas.

Dr. Nishtar urged the committee to manage the publicity, communications and media activities of the Ehsaas on print, electronic and social media as a way to share...

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