Educational franchising offers impressive entrepreneurial opportunities.

Byline: S. Kamal Hayder Kazmi

Especially for low income parents and rural students in Pakistan, franchising has brought significant educational reforms. As we know that in the progress of any nation, education plays a major role and is accountable for its advancement towards success. It is urged that the number of franchise networks and the demand for them are growing considerably. Therefore, these networks in the future are predicted to grow. In the education sector the researchers highlighted that franchising has offered impressive entrepreneurial opportunities for individuals, as when organizing and running a new business alone it is crucial to have support.

The Franchised educational units are launched in Pakistan keeping in few the dire requirement of a quality institute/authority and within no time franchised school have captured the market. All the franchised systems are run privately. It is also urged that franchised schools improved the prestige of private schools in the country, as the services of schools were better than before parents started posing their self-assurance on them.

No doubt, if we conclude the past and present performance of educational system in Pakistan the school industry is experiencing a rapid change. Various school chains in the market are providing franchise opportunities with standardized curriculum, principles and regulations and additional curriculum activities.

The Effective monitoring and evaluation systems have been adopted by school chains, and on daily basis they conduct evaluation of franchises. In the whole network this ensures good quality education and standardized facilities for students. Therefore, parents are explaining additional confidence in these school chains instead of small schools operating in isolation.

For brand recognition the franchise networks advertise their business on national print and electronic media. These advertisements offer a competitive edge to the franchise over the single branch schools. Keeping in view the industry condition, instead of open a school with new brand name it is suggested to purchase the rights of a franchise.

Researchers identified that all the urban regions of Pakistan are the potential areas for investment in high school business as education is a basic necessity for every kid. As per the policy of franchisers they don't offer franchise within the radius of 4 kilometers in order to provide a fair chance of profit making for their franchise.

The...