Dawlance ranked as no.1 brand in home-appliances in Pakistan.
Dawlance with its 40 years old legacy of Home appliances in Pakistan is very close to Pakistani consumers. As per the global market-research conducted by IPSOS; Dawlance has the highest brand-equity in Pakistan's home-appliances industry. IPSOS conducted a nationwide Brand Health Tracking (BHT) study in 2019, where Dawlance emerged as the No. 1 brand in the Home-appliances category.
Dawlance is a wholly-owned subsidiary of Arcelik - the 2nd largest manufacturer of consumer-durables in Europe. As a globally leading Turkish brand - Arcelik gives top priority to customer-care, technological innovation and energy-conservation, to achieve sustainable growth. The international corporate acquisition of Dawlance by Arcelik, valued at more than 50 million dollars, continues to bring in additional foreign investment and resources into Pakistan.
The Chief Executive Officer of Dawlance, Umar Ahsan Khan stated that: "We are thankful to our consumers for their trust, as they have appreciated the consistent performance and innovation of Dawlance in the IPSOS BHT study. This honor and recognition given by a global institution has added tremendous value and prestige to the Dawlance brand."
He further added: "Dawlance has already...
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