Daraz First Games launches gaming week to offer customer enhanced entertaining experience at home.

In order to meet a growing demand among its customer base for digital entertainment during a period of social distancing, Daraz, the leading ecommerce platform, launched Daraz First Games, marking its entrance into the country's gaming industry. The newly-launched platform offers customers the opportunity to connect digitally with friends and play tournaments and provides entertainment for homebound millions.

To boost user engagement and increase the entertainment quotient, Daraz has also launched Gaming Week which will be live till June 28th and offers users the opportunity to play games everyday for a chance to win prizes such as a motorbike, an iPhone and a diamond ring. Customers can also register to participate in the Ludo Lakhpati tournament and win cash prizes up to PKR 100,000. This is the second Ludo Lakhpati tournament on Daraz First Games since the platform launched earlier this month.

Daraz First Games has received an overwhelming response from users. The primary driver for the platform's success is the varied range of gaming titles it offers. With 19 gaming titles on offer across multiple...