Daraz Breaks the Fourth Wall with Ali Rehman and Saboor Aly in New Campaign.
Daraz, the leading online marketplace in Pakistan, has launched two interactive TV advertisements featuring A-list celebrities, Ali Rehman and Suboor Aly. The ads follow innovative formats that break the fourth wall and effectively engage customers by including direct calls-to-action.A two-way communication channel opens up in one of the ads when Ali Rehman...
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