Covid-19 pandemic impacts people, cash flow and the ability to reforecast: ACCA's new research.

Organisations large and small, in the public and private sectors, have expressed deep concerns about the impact of Covid-19 on their people, productivity and cashflow, according to ACCA's new global research among 10,000 finance professionals, including an expert panel of 353 in Pakistan.

Head of ACCA, Pakistan, Sajjeed Aslam, said: "Our research shows the most severe impact on businesses is employee productivity being negatively affected, with 56% of respondents saying this is the case. Also 46% of business leaders suggest their organisations are facing significant cash flow problems. Only 31% of businesses have managed to do a financial reforecast, and 39% of these consider a worst-case scenario will be negative revenue growth of 50% or more compared to the previous financial year. With 34% of organisations already freezing recruitment, businesses are looking to gain help from banks and debt providers."

Sajjeed Aslam revealed the survey's aim was to explore difficulties faced by organisations of all sizes across the country.

He said: "This research aims to understand the business and financial blows to organisations across the country. It is seen through the lens of ACCA Pakistan's members - finance professionals supporting a wide range of businesses and organisations at this hugely difficult time. The findings gauge the short to medium term implications, while also looking at the measures being undertaken and considered by organisations to mitigate the damage.

It also looks at what lessons we can all learn from the pandemic."Mr Aslam highlighted crucial advice for firms to follow in these unprecedented times, adding: "ACCA's recommending that organisations follow the 'three As' of crisis planning - Act to respond in a sustainable manner and focus on employees and stakeholders; Analyse the different information sources to secure your organisation; and Anticipate the business impact and future trends."

Jamie Lyon, the report's author, explains: "Everyone is hurting, but particularly the smaller organisations. Financing and cash flow are concerns to everyone, but even more so for small organisations. For many of us, the 'face of work' has changed overnight.

In the short term, leaders are facing a very difficult operating environment when it comes to employee productivity and engagement, alongside a number of compounding and wide-ranging challenges - stifled and stalled customer demand, supply chain disruption, people...

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