Competing telecom operators integrate mobile financial platforms.

ISLAMABAD -- Jazz and Telenor, two of the biggest mobile telecommunication service providers in Pakistan, have joined hands with each other's microfinance banks to facilitate their respective customers. As per details, Jazz has partnered with Telenor Microfinance Bank while Telenor Pakistan has partnered with JazzCash keeping in view recent developments in the digital ecosystem and to ensure the provision of services for more fluid customer experiences. According to a joint press release issued in this regard on Tuesday, 'The partnership's aim is to enable a digital ecosystem for consumers to enhance their ability to manage financial and mobile communications needs by providing reliable, border-less services.' Following this direct integration among the entities, the Easypaisa App could be used to purchase Jazz airtime while JazzCash mobile application could be used to purchase Telenor Pakistan's bundles.

'Jazz bundles will also be available on the Easypaisa App in the future.' This is a first of its kind deal between the two players and is a welcome development, given that the digital world is moving forward at a rapid pace and there is a need to leverage digital channels to make it as easy as possible for customers to choose what service they should use. Jazz Chief Operating Officer Asif Aziz said, 'Our priority is to promote consumer choice and improve access to high-quality digital financial services, particularly for underserved households. This partnership...