China is still China' so start making post-epidemic business plans.

Business activity in China may look like it's at a standstill amid the COVID-19 outbreak, but investors should start planning their next moves, experts said on Thursday.

"China is still China, the economy is still the economy, the consumers are still consuming," said Frank Lavin, CEO of Export Now, a digital solutions company.

"Whatever the initial logic was that might have propelled you to go to the China market six months ago still holds today - even though we are the middle of some very bad weather," said Lavin, a former U.S. ambassador to Singapore under the George W. Bush administration.

Although China's economy this year will be hit by the...