CCP recommends businesses marketing products to "show what you sell, say what you mean".

ISLAMABAD -- The Chairperson, Competition Commission of Pakistan (CCP), Rahat Kaunain Hassan, Tuesday said that deceptive marketing practices have a direct impact on consumers and the competitors of the businesses, therefore while marketing their products, businesses must be truthful.

She recommended businesses to, 'Show what you sell and say what you mean,' which can make them fully compliant and truthful to the consumers and not allow businesses to take any undue competitive advantage, said a press release issued here.

She said this while addressing an Advocacy Session on Competition Law organised by the Rawalpindi Chamber of Commerce and Industry (RCCI).

President RCCI Chaudhry Nadeem A. Rauf, Vice President Tallat Mahmood Awan, Former Senior Vice President Saqib Rafiq, Senior Vice President Asim Mehmood Malik, executive committee members and representatives of the business community attended the session.

She said that businesses are free to make profits as long as they are not violating the competition principles. Nothing bars businesses under the law from growing.

She added that enforcement creates a better understanding of the law and contributes to developing a competition culture therefore, the CCP will continue to enforce the law in letter and spirit without fear and favour as it has been doing across all sectors of the economy.

The Chairperson said that the CCP is also playing its part in the policy reform by offering recommendations that would enhance economic efficiencies and create a level playing field. As part of its mandate to review the policy frameworks, the CCP's draft pilot study on the 'Assessment of Supply Chain from Farm gate to Retail' recommends policy measures for enhancing economic efficiency and eliminating distortions in the supply chain of essential commodities. Similarly, its report on the SME Sector...