CCP issues show cause notices to two companies for deceptive marketing practices.

ISLAMABAD -- The Competition Commission of Pakistan (CCP) has issued Show Cause Notices to S.M. Food Makers Limited and Volka Food International Limited for deceptively copying the trademark/trade dress of various products of Ismail Industries Limited, thus prima facie violating of Section 10 of the Competition Act.

Ismail Industries Limited sent a formal complaint alleging that the S.M. Food Makers and Volka Food were fraudulently copying the trademark and packaging/labelling of its famous brands, Chili Mili, ABC Jelly, Yums, Chocolate Chip, Butter Scotch and Peanut Cookies, said a news release issued by CCP here on Tuesday.

The CCP's enquiry concluded that, prima facie, S.M. Food Makers was fraudulently using registered trademarks and packaging/labelling of the abovementioned products of Ismail Industries. Volka Food was also fraudulently using the trademarks and packaging/labelling of Chocolate Chip, a product of Ismail...